GEMS is a nationwide movement to improve service levels in Singapore.

Secretariat	Inter-agency secretariat comprising Singapore Workforce Development Agency (WDA), Singapore Tourism Board (STB) and SPRING Singapore
Launch Date	6 October 2005

Aims

• To raise service levels in Singapore, particularly in the tourism, hospitality, food & beverage, retail and transport industries.

For who?

• GEMS seeks to encourage everyone – from businessmen to service workers to customers – to play their part in improving Singapore’s service levels.

For what?

• GEMS organises a whole host of activities and programmes which are aimed at:
  
  
  1. Service Leadership – Encouraging employers to take the lead in making service competitiveness their business strategy.
     
     
  2. Service Capability – Training service workers to be competent, knowledgeable and effective in their jobs.
     
     
  3. Service Mindset – Encouraging Singapore to value careers in services as well as respect and appreciate service workers.
     
     
  4. Service in Small and Medium-Sized Enterprises (SMEs) – Upgrading service standards of SMEs.

Things to note

• To get involved with GEMS, you can participate in one of the activities/programmes such as the Customer Centric Initiative (CCI) for Retail.
  
  
• GEMS will also be extended to other sectors, such as finance, logistics and healthcare.

For more info

Singapore Workforce Development Agency (WDA)
Email: GEMS@wda.gov.sg

Related Press Releases

• Achievement Update on the ‘Go-The-Extra-Mile-For-Service ‘(GEMS) Movement, Singapore Workforce Development Agency, 19 July 2007

Related Speeches

• Speech by Mr Raymond Lim, Minister, Prime Minister's Office, Second Minister for Finance and Foreign Affairs, at the 2005 Excellent Service Award Presentation, 11 November 2005
  
  
• Remarks by Mr Raymond Lim, Minister, Prime Minister's Office, Second Minister for Finance and Foreign Affairs, at the Launch Of The Movement To 'Go-The-Extra-Mile For Services' (Gems), 6 October 2005