The 4As represents advertising and marketing communications practitioners, agencies and related businesses in Singapore.
Who Joins 4As?
Why Do Businesses Join 4As?
How Does 4As Work With The Government?
How Much Does It Cost To Join?
Where Can I Get More Information?
Who Joins 4As?
- Advertising agencies and marketing communications agencies directly involved in the advertising industry join as Full Members.
- Businesses related to the advertising industry (e.g. media owners and suppliers) join as Affiliate Members.
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Why Do Businesses Join 4As?
- Businesses that join 4As will:
- participate in the shaping of the industry
- benefit from agreements 4As negotiates with media owners such as the Banker's Guarantee Substitution scheme
- save on administrative fees for complaints imposed by The Advertising Standards Authority of Singapore (ASAS)
- network with other industry professionals
- keep abreast of the latest trends
- enjoy discounts for industry events and seminars organised by 4As
- Businesses can also take part in 4As key events:
Singapore Creative Circle Awards (CCA)
- honours and celebrates the achievements of Singapore’s best creative talents
- recognised as the top honour in the local advertising industry with many winners going on to achieve success at major international awards such as the Cannes Lions and D&AD Awards
- provides an opportunity to network with advertisers, government agencies, production houses, creative and design agencies during the award presentation show
Singapore Media Awards (SMA)
- celebrates excellence in media strategy and innovation behind highly successful advertising campaigns
- provides networking opportunities with media owners, media agencies, advertisers, government agencies and creative agencies at the Awards
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How Does 4As Work With The Government?
- 4As gathers views from players in the industry on Government policies (e.g. Workforce Skills Qualification) and presents these views in the form of consultation papers, at forums, during dialogue sessions, etc.
- Key members of 4As also sit on Government advisory councils, panels and committees.
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How Much Does It Cost To Join?
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Where Can I Get More Information?
Association of Accredited Advertising Agents Singapore (4As)
158 Cecil Street
#06-04 Dapenso Building
Singapore 069545
Ms Chua Bee Hong (Executive Director)
Tel: (65) 6836 0600
Fax: (65) 6836 0700
Email: events@4as.org.sg (events-related enquiries) or
info@4as.org.sg (all other enquiries)
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