Our F&B scene has been transforming itself over the years. Each transformation helps the country achieve her vision of becoming the region’s gourmet capital and a world-recognised destination for dining, nightlife and entertainment. Here are some of the recent trends:

Products & Offerings
Service & Hygiene Standards
Expansion Strategies
F&B Manpower Trends
Future Developments

Products & Offerings

New F&B Zones

• Tucked away from the hustle and bustle of city life, Tanglin Village, Rochester Park and Sunset Way are new destinations for dining and entertainment in Singapore and home to upmarket and trendy restaurants, wine bars, clubs, pubs, gourmet shops and other F&B establishments. These new zones are also hotbeds for F&B businesses to develop and launch new concepts in Singapore.

More Emphasis On Innovation

• The short lifespan of F&B products and the intense competition in the sector has made it an imperative for businesses to innovate quickly to cater to changing consumer tastes. Chocolate bars, beer and mussels bistros, hand-pulled noodle restaurants, molecular gastronomy and bistro-bars are just some of the new additions to the food scene.
  
  
• On the clubbing and pubbing front, new innovations include Mandarin Pop clubs, world music lounges and fashion bars.

Varying Pricing Strategies

• Traditionally upmarket cuisines like American, French and Italian are now available at hawker centres, food courts and coffee shops – making these cuisines more affordable and accessible to consumers.
  
  
• Specialist bake shops offering muffins and cheesecakes which used to be available only at shopping centres and gourmet strips are also following suit.

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Service & Hygiene Standards

Increased Focus On Customer Service

• In recent years, there has been a growing emphasis on customer service. Businesses are investing in training and development of their staff, setting service standards and auditing service levels to differentiate themselves from competitors just to keep customers coming back for more.

Growing Importance Of Food Safety

• The recent food-related outbreaks have compelled F&B establishments to take food safety more seriously. Many have already adopted the international food safety standards, such as the Hazard Analysis and Critical Control Points (HACCP), to ensure that food produced is not only tasty and of high quality, but is also safe for consumption.

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Expansion Strategies

Overseas Expansion

• Home grown F&B establishments have been more aggressive about exporting their brands abroad through franchising and joint ventures, and even setting up wholly owned outlets in cou