Customer-Centric Initiative (CCI) For F&B
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CCI for F&B encourages businesses in the industry to raise their service levels.
Aims
- To improve service levels of F&B businesses in Singapore.
- To increase customer satisfaction of locals and tourists through better service.
- To cultivate service leaders in the industry who, in turn, will motivate other businesses to improve their service levels.
- To develop service benchmarks that F&B businesses can use to measure their service levels.
For who?
- All locally-based businesses in the F&B sector can participate including sole-proprietors, partnerships, privately-owned companies and public-listed companies.
For what?
- To fund and support projects undertaken by F&B businesses to improve service levels and benchmark themselves against industry standards.
- Projects may involve:
- mystery diner audits or customer satisfaction surveys
- identification of service gaps
- implementation of service improvements
- post-implementation assessment of service levels
- certification under Singapore Service Class
- Businesses can use the Service Standards developed under CCI to audit and measure their service levels. Service Standards are currently available for the following types of establishments:
- casual dining restaurants
- pubs and clubs
How much?
- Funding is decided on a case-by-case basis. Typically, CCI will fund up to 50% of the qualifying costs.
- Qualifying costs include:
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