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Service Excellence Award
The Service Excellence Award is the highest national award given to organisations that excel in customer service.

What Is The Service Excellence Award?
What Types Of Businesses Have Won The Award?
How Does Winning The Award Benefit My Business?
How Do I Apply For The Award?
What Happens After I Receive The Award?
Where Can I Get More Information?


What Is The Service Excellence Award?

  • The Service Excellence Award is the highest national accolade for organisations who have achieved the Business Excellence Niche Standard (Service).

  • It is awarded to organisations with management systems and processes in place to deliver outstanding levels of customer service.

  • The Service Excellence Award is one of the 4 national awards under the Business Excellence Framework.

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What Types Of Businesses Have Won The Award?

  • The award has been given to businesses of all types and sizes.

  • The award is not limited to particular types of businesses or industries.

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How Does Winning The Award Benefit My Business?

  • You can use the Service Excellence Award logo on all your collaterals.

  • The logo is a mark of exceptional excellence that shows you have the best possible systems which ensure your business:

    • consistently delights customers
    • delivers unparalleled customer experiences
    • creates business value through customer service

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How Do I Apply For The Award?

  • To qualify for the Award, you must first go through the Singapore Service Class (S-Class) certification. You must score at least 700 points during the certification to be considered for the Award.

  • If you qualify for the Award, you can apply by submitting the following documents to SPRING Singapore for assessment:

    • Application Form (WORD)
    • Organisational Chart of your company
    • Supporting chart(s) that shows the relationship with the parent organisation and its subsidiaries, if applicable
    • Organisational Profile
    • Application Report and supporting definition of any terms and abbreviations used

  • SPRING Singapore will assign certified assessors to evaluate your systems and processes.

  • The assessment is based on the criterion in the Service Scorecard for Business Excellence (Service Scorecard) (PDF) self-assessment tool.

  • At the end of the assessment process, the Board of Assessors will submit reports to the Management Committee.

  • The Management Committee reviews the reports and puts together a list of potential winners for the Governing Council. The Governing Council decides who receives the award.

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What Happens After I Receive The Award?

  • The Service Excellence Award is valid for 5 years.

  • At the end of 5 years, you must re-apply for the Award.

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Where Can I Get More Information?

  • You can visit SPRING Singapore’s website to learn more.

  • You may also want to read up on the S-Class certification as you need to undergo certification before applying for the Award.

  • You can also contact:

    Business Excellence Awards Secretariat
    SPRING Singapore
    Tel: (65) 6279 3609 / 3157
    Email: be@spring.gov.sg

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Last updated on 01 January 2010
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